Ask any marketer their preferred superpower — at least in a work context — and the answer would likely be mind reading. While we wait for the next millennia of human evolution (maybe Neuralink?), ...

In light of the looming demise of third-party cookies in 2024, marketers are tapping other tools to learn about their audiences and reach consumers most likely to purchase their products and services.

That’s how long humans have been sharing stories, according to a new study published in the journal Nature. From ancient Indonesian cave art to cutting-edge infographics – fast forward a few millennia ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Businesses have continued to shift in a positive direction, despite the negative impacts most people predicted at the outset of the pandemic, with technology notably playing a pivotal role. However, ...

Contentgine, a content-based marketing agency, launched new AI and machine learning (ML) capabilities for its Content Indication Platform (CIP), to help marketers gain more precise first-party intent ...

Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...