We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

The following is reprinted with permission from strategicplanningMD.Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

Strategies are actions a business takes to compete more aggressively, to acquire additional customers and to operate the company more profitably. A successful strategic plan provides the information ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Well, it is here! President Trump's 2025 National Security Strategy (NSS). Right off the bat I have to say I like the focus ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

The Defense Information Systems Agency is introducing a new strategy that will blend five lines of effort with an internal reorganization amid new budgeting authority. The goal is a synergistic effort ...