New method for measuring brand strength has been published on Amazon. The book Best Brands 2026 ranks the world’s ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. Have you ever wondered why some brands seem to stick in your ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.