Ensuring internal teams have the knowledge, guidelines and confidence to tell the company’s narrative in their own voices can ...

Your employees can be your most dedicated brand advocates, but only if you create the right environment in your business. Having employees who help to spread the word about your business is valuable ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

The Chief Marketing Officers Council and Executive Networks Inc. collaborated in 2015 to produce a report titled, “Making the Workplace a Brand-Defining Space.” The report explored ways in which ...

In today's connected world, businesses constantly search for innovative ways to boost their brand presence and break through the noise. While digital marketing, social media and influencer ...

Marketing. When most people hear the word, they think of marketing to prospective customers, or to existing ones. Essentially, they think of marketing as an externally-focused business function. But ...

The Great Resignation, the Great Renegotiation, the Great Realization, the Great Reshuffle — the last few years have had many names to highlight the fact that employee expectations have changed, and ...

The term “employee branding” refers to a multi-faceted strategy that goes beyond the traditional workplace connections between employers and employees. It extends past the simple act of associating ...

For a new company, there are few things as important as establishing an appealing brand identity. One effective way to do this is with a positive and authentic social media presence, accomplished with ...

Your advertising. Your packaging. Your corporate business cards. And your product itself. They all reflect your Brand, and your Brand is your company's single most valuable asset. An asset that must ...

In today’s online world, reviews of all kinds have become invaluable for businesses in building their reputation and attracting new employees and customers. While every business is aware of the power ...

Opinions expressed by Entrepreneur contributors are their own. An employee-advocacy program can be a powerful thing. Having your staff spread the word about your great product or service apparently ...