Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

For those who missed the programme, the investigation centred around the abuse of social media to promote brands through fake likes, purchased by the thousand from ‘like farms’ in Bangladesh. As with ...

Beyond the Dawn Digital founder Dawn Baxter received a 2026 Global Recognition Award after evaluation with the Rasch model, ...

Wendi Lu, Chief Marketing Officer at Martinsen Global blends storytelling with a technology-first approach to help F100 companies succeed. For years, lax regulation on consumer tracking has allowed ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

Ethical practices in affiliate marketing are crucial for several reasons. They build trust with your audience, enhance your reputation, and comply with legal requirements. Transparency is not just an ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...