Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated ...

NEW YORK—Integral Ad Science has announced that it has rolled out new ad measurement tools for YouTube Shorts. Through IAS’s Total Media Quality for YouTube product suite, the company is now providing ...

Integral Ad Science (IAS), a player in digital media quality, has enhanced its partnership with YouTube to provide advertisers with brand safety and suitability measurement across the online video ...