A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...

Enacting change can be a tumultuous path to navigate: employees offer their own opinions on how to solve the problem, resist the change because they prefer old routines or simply ignore it out of ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up with a more focuses marketing mix focused on those clients. Here is the 4 ...

The idea of producing relevant, timely and useful information in varying formats should not be a trend, it should be an imperative for every marketer. It’s just common sense, to produce and send out ...

The 20 P’s of Marketing is an essential tool that marketers need in order to succeed in this fast paced and perpetually changing market. This book is awakening marketers to the notion we are not ...