A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a ...

Yesterday in "How NOT To Write a Sales Letter" I deconstructed a fairly awful sales letter intended to convince new homeowners to replace their windows. Here's my rewrite, with numbered annotations: ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

As promised, I got the permission of the salesperson who wrote the great sales letter I highlighted in my last blog (Best Sales Letter I’ve Seen in a LONG Time!), and here it is. [Thanks to all of you ...