A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a ...

I’m sorry to say it, but the best sales letter I’ve seen in a long time was not written by me, one of my clients, or even anyone in this industry. It came from a woman who is an IT reseller, and she ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...