The Hollywood Reporter

Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

'Shorts Can Be The Discovery Hook': Gunjan Soni On YouTube's Video Strategy

YouTube Shorts has exploded in growth and monetisation, but YouTube India MD Gunjan Soni says short-form is not simply ...
Forbes

The Rise Of Short-Form Videos—And How To Integrate Them Into Your UX/UI

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...
Forbes

19 Expert Tips For Leveraging Short-Form Video For B2B Success

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...

[YouTube Algorithm Strategy] Don't Rely on Short-Form Viral Hits! The Full Record of How I Vertically Launched 'Dead Long-Form Videos' by Leveraging International SEO

"My Short video views have completely stopped...""I posted a long-form video, but it's not even getting impressions..."Have ...
Entrepreneur

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here’s Why It’s the New Era of Marketing

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...