WPP is set to overhaul its creative operations with a new structure, “WPP Creative,” in one of the first major initiatives ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

The British advertising group, whose shares were hit hard last week on a market sell-off over AI threats to established data ...

WPP today unveiled a new version of its marketing operating system WPP Open that’s designed to appeal to smaller clients across the global ad market. It’s called WPP Open Pro, designed as a self-serve ...

During Read’s tenure, the Y&R, JWT and Wunderman brands were retired to create VML while he orchestrated the merger of its ...